Project no.3 Olfactory Branding & Marketing 嗅覺品牌行銷
Olfactory marketing is the use of odors for commercial purposes. This concept affects all layers of marketing. The product itself can be scented directly, as can the point of sale to create an olfactory experience.Olfactory marketing is a sophisticated communication technique that uses sensory stimulation to transmit brand values. By taking advantage of the incredible impact that smells have on our memory and desire, olfactory marketing looks to achieve a bigger bond between brands and users.