Project no.3   Olfactory Branding & Marketing 嗅覺品牌行銷

Olfactory marketing is the use of odors for commercial purposes. This concept affects all layers of marketing. The product itself can be scented directly, as can the point of sale to create an olfactory experience.Olfactory marketing is a sophisticated communication technique that uses sensory stimulation to transmit brand values. By taking advantage of the incredible impact that smells have on our memory and desire, olfactory marketing looks to achieve a bigger bond between brands and users.

嗅覺行銷是現今最符合新興趨勢的商業行銷方式,透過無所不在的氣味,嗅覺行銷可以突破空間及時間影響品牌的各個層面。我們將會刺激顧客的感官,長期有效率地將品牌價值傳達給顧客,進而創造顧客的慾望及提升銷售。我們將用專業的案例及角度與品牌的定位結合,打造最獨家的嗅覺行銷方案。

 

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